Marcella's Cleaning Services is a commercial cleaning services company that mainly focuses on cleaning office spaces, as well as schools, hospitals, labs, and more. Real-world client.
LOGO & MOCKUP
The logo features a water drop with a modified letter 'M' with the top parts curved. The simple shape along with the bold M signifies reliability and strength. The top corners have been rounded to apply a visual contrast between sharp corners and round edges; symbolizing both rigidity but also care and approachability.
Typeface used: Avenir Next
SOME PROCESS
Different variations of the 'M' with the water drop were experimented with but were ultimately not chosen for the final logo.
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