LIM Home Products is a manufacturer of home fans, filters, air humidifiers, and more. A logo was designed to reflect their values of reliability, rigidity, and strength.
Typeface used: Trade Gothic
MEANING
The logo is a square surrounded by four six-sided shapes in various rotations. The shapes loosely resemble a fan with its blades spinning, while also spelling out 'LIM' in the negative space. 
In the typography, LIM is capitalized to place greater emphasis on the name of the company while allowing 'Home Products' to have a lesser emphasis. The six sided shapes form arrows which indicate movement (appropriate because they manufacture fans) while the bold shapes reflect their values of reliability and strength.
MOCKUP
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