Fortis is a paint brand inspired by the interior paintings of Roy Lichtenstein. His style is that of both pop art and comic books. I incorporated his work into the design in a few ways. For one, using the halftone pattern. The circles that gradually get smaller is a pattern that was common to find throughout his work.
logo & packaging
The typeface used is Orgovan Brush, which is a display typeface but still has many elements of a sans serif typeface which is easy to read.
The composition is one that is simple and understandable, since it is packaging it needs to be much easier to digest than a painting is. I believe the composition of having the logo front and center with the rotated halftone patterns, along with the physical information at the bottom achieves this goal.
brand guidelines
paint usage mockups
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