Fortis is a paint brand inspired by the interior paintings of Roy Lichtenstein. His style is that of both pop art and comic books. I incorporated his work into the design in a few ways. For one, using the halftone pattern. The circles that gradually get smaller is a pattern that was common to find throughout his work.
logo & packaging
![](https://cdn.myportfolio.com/6c8f4b4b-429b-4fb2-9d1d-12843993a50b/6af820e7-ef34-40ef-a837-9d14ada48c05_rw_3840.png?h=80fbffecaeb0ea4dae082bdb9fc7d31e)
![](https://cdn.myportfolio.com/6c8f4b4b-429b-4fb2-9d1d-12843993a50b/42034650-584a-4ccd-90fa-97d87d4e305a_rw_3840.png?h=c15f227ece3f14cce5671e7fb1648a62)
The typeface used is Orgovan Brush, which is a display typeface but still has many elements of a sans serif typeface which is easy to read.
The composition is one that is simple and understandable, since it is packaging it needs to be much easier to digest than a painting is. I believe the composition of having the logo front and center with the rotated halftone patterns, along with the physical information at the bottom achieves this goal.
![](https://cdn.myportfolio.com/6c8f4b4b-429b-4fb2-9d1d-12843993a50b/cdbf8e65-877a-4ee6-b74e-37b5403b7ce3_rw_3840.png?h=871e0176827499f02077b1b0f55762ba)
![](https://cdn.myportfolio.com/6c8f4b4b-429b-4fb2-9d1d-12843993a50b/dea0e53c-2189-4af4-994f-85057729c4e3_rw_3840.png?h=32789c7afc0a3e1ffe35220fd029b10c)
![](https://cdn.myportfolio.com/6c8f4b4b-429b-4fb2-9d1d-12843993a50b/44e5bbd3-119e-4eac-ae8f-bfd49f064f4e_rw_3840.png?h=a46f64801a4ef07f48ca76d51cd0684e)
brand guidelines
![](https://cdn.myportfolio.com/6c8f4b4b-429b-4fb2-9d1d-12843993a50b/9db18ee5-0ac7-41fc-9175-99db51da39ce_rw_3840.png?h=7c8b8e44d0207fb27fa6d66ddd97be35)
paint usage mockups
![](https://cdn.myportfolio.com/6c8f4b4b-429b-4fb2-9d1d-12843993a50b/5d23b3f1-74e8-4961-8ed9-39bb8057b80e_rw_3840.png?h=5ffb944d3609a782c17c54b7ee1c70e6)
![](https://cdn.myportfolio.com/6c8f4b4b-429b-4fb2-9d1d-12843993a50b/107894a5-087e-4165-8b21-f5b4af4b4d32_rw_3840.png?h=fa712d4bc4e76081251cc40259399ea1)
Inspiration
![](https://cdn.myportfolio.com/6c8f4b4b-429b-4fb2-9d1d-12843993a50b/1e38749a-27d3-4816-8a0f-d5f8db9b82cc_rw_3840.png?h=e1b5f55f4aee30566da12602da2b79f8)